Creating A Better Online Marketing Strategy

When it comes to online marketing, do you have a strategy?

There are plenty of tactics, techniques and efforts that you can implement in order to improve your website’s performance on search engine result pages, but do you have a clearly defined strategy or are you just adopting a few best practices here and there? It may not seem like there’s much of difference between these two plans as there is no one-way for successful SEO and marketing. However, without a defined strategy, you may be falling behind your competitors.

How To Create A Better Online Marketing Strategy

Online marketing seems to frighten some website owners. Many people still don’t fully grasp the fundamental concepts and instead try to incorporate too many techniques on one page or push the limits of keyword stuffing so they can sit at the No. 1 spot until a bot recognizes the page as spam and plummets the site to oblivion (anywhere past the first 3 pages of Google’s SERPs is “oblivion” in our opinion).

Similar to creating a well-defined business plan, an online marketing strategy should have set parameters, actions and analysis. You should also take into consideration what is trending, how your audience uses social media, and technological advances that can affect how and when users are visiting your site or searching for your keywords.

Get Used To Social Media

Social media is here to stay. Many people view these sites as colossal time-wasters, but the reality is that nearly everyone has at least one social media account. Public relations and marketing has changed drastically in the last 20 years, and if you aren’t making announcements via Facebook, Google+, Twitter and the likes, then you’re missing out on probably the biggest marketing opportunity available online. Social media marketing is a real thing, and yes, you should consider hiring a person to handle your social media accounts. Internet marketing companies like Online Potential are equipped to monitor and manage social media profiles for you, but you should also have an internal staff member who is trustworthy enough to make periodic updates and announcements. This will provide you with some control over the account and allow you to post on your own time schedule.

For the majority of local businesses, hiring a full-time social media guru is absurd. You just don’t have the workforce or payroll to dedicate 40 hours a week to social media, and we get it. Areas such as this are perfect for cross-training and employees who prefer to take on a little more responsibility. Social media marketing isn’t just making a post for the sake of posting. You need to put some research into it, post on what your target audience wants to read, and know how to use social media sites to get more clicks to your website.

A social media strategy with Online Potential will not only help you grow your business but provide you with a better online marketing campaign overall.

Are You ‘With It’?

Online trends are weird. Memes, popular search terms and most-read posts can change within hours if not minutes. It can be a lot to keep up with if you aren’t browsing every minute of the day. But to ignore these trends completely is a huge mistake.

Trending songs, gifs, pictures, memes, etc., are a great way to connect with your audience. Not only does it give you a talking point, but it reminds users that there are people behind your brand working to provide products and services. And when those people have great senses of humor, poking fun at trending memes, making funny connections between trending images and a company, or just responding to posts in such a way that makes everyone smile, users are going to start talking. And one of the best things that can happen to your business is if you go viral for doing something good or funny (in a good-natured way). Just don’t be one of those businesses that goes viral for the wrong reasons.

Technology Can Dictate Your Strategic Moves

It’s hard to keep up with the new smart phones, tablets and other devices. It can be even harder to figure out which devices you should optimize for. But understanding which devices your audience uses to visit your site can be extremely beneficial. It will allow you to glimpse at their online behavior. For example, if they’re searching on a desktop, they’re likely at home, at school or at work. But a smart phone could mean they’re surfing from their couch, passenger seat in a car, or even while shopping. Knowing the “which” (which device) and “why” of searching can provide insights to your audience and its behavior and lead you on a path to a better online marketing strategy.

Get Help With Your Online Marketing Strategy

We know that Internet marketing and SEO can be confusing. You just want your site to be found by the right people at the right time!

Thankfully, we’re here to help. At Online Potential, we work with our clients to forge an online marketing strategy that aligns with their businesses, their goals and their needs. Contact us today for a site analysis and let us help your company reach is full potential online.

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