In the corporate world, it’s often who you know that helps you get ahead of the competition. The same is true for eCommerce and raising brand awareness through local search engine optimization and online business directories. Who compiles the information for businesses listed in those directories? Shockingly, users and reviewers often input the data in order to leave a scathing review of a business. While some listings may include the correct information (and many do not — they are riddled with errors), it’s doubtful that the listing profiles are complete, including all the pertinent information for which others are searching.

Wouldn’t it be great if you could include your business in a network of leading directory publishers? And think how fantastic it would be if all of your company’s directory profiles were synced so that you didn’t have to update 50 or more profiles one by one, but rather could do the update once and the blanket update was finished in a snap.

With Online Potential in Orlando, and our partnership through Yext, this is all possible. Through an advanced online network of more than 50 leading publishers, your business can be included in all the right places with accurate information. You’ll have access to state-of-the-art technology in order to update all of your listings in real time. This is one networking venture you can’t afford to miss.

Yext PowerListings

When you choose Online Potential to create and manage your Internet marketing strategies, your company can determine whether to take advantage of our partnership with Yext. We provide access to Yext’s PowerListings Network, which includes all the big directory publishers like Yelp, Yahoo, Bing and MapQuest, along with more than 50 others. We’ll work with you to create your business profile which includes all the important SEO information needed so that you can be found more easily through organic search results. It’s also a perfect way to present your information to your customers in a complete and accurate manner. Once your profile is up and running, we’ll manage it for you, keeping it up-to-date and accurate. We can even search for listings that you may not have known existed in order to combat erroneous information.

There is a lot of information that we recommend you include in PowerListings profiles. Among that information should be your company’s address, phone number, email address (if appropriate), customer service number, hours of operation, accepting forms of payment, biography or description, and any information that can make your company stand out or better serve your consumers. For example, if you share a building with another business or have parking access that is not building-adjacent, consider including directions to the lot or clarification that your company is located in the same building as another. The more information you can provide to your consumers through easily found methods, the better chance you have at increasing sales and brand awareness.

More than 220 million businesses have joined Yext’s PowerListing Networks. At Online Potential in Orlando, we can get your company’s info on the best sites and help you rub elbows with all the right networks.

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