Online Potential's Internet Marketing Blog

Is Your Content R.O.T.?

If you want your company’s website to rank highly in search engines, you have to focus your attention on the user’s needs — not your own. Maximizing the user’s experience online involves making sure that your website isn't full of R.O.T. (redundant, outdated, and trivial) material. R.O.T. may be turning customers away from your company and driving your website into a ditch.

Creating A User-Based Web Presence

Online search engines play a crucial role in directing online users to your company’s website. To ensure that your company’s website is listed when an online user browses the website for goods and services, you should focus on maximizing the user’s experience.

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