Is Your Content R.O.T.?
If you want your company’s website to rank highly in search engines, you have to focus your attention on the user’s needs — not your own. Maximizing the user’s experience online involves making sure that your website isn't full of R.O.T. (redundant, outdated, and trivial) material. R.O.T. may be turning customers away from your company and driving your website into a ditch.
Continue ReadingCreating A User-Based Web Presence
Online search engines play a crucial role in directing online users to your company’s website. To ensure that your company’s website is listed when an online user browses the website for goods and services, you should focus on maximizing the user’s experience.
Continue ReadingBing's Rise in the Market Share
Bing made headlines in April 2015 when it finally topped 20% of the U.S. desktop market share. This was a huge step forward for the Microsoft-owned search engine, but how has it been holding up since then?
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